Describe
the features in each of these paintings that you think correspond to Greenberg’s view that kitsch ‘imitates the
effects of art’. In other words how has the artist made
the painting look artistic – as if for a sophisticated
taste.
First, I think it is important to define what made Greenberg come to the conclusion that kitsch “imitates the effects of art” – what is the effect of art?
What is art? According to Pooke, G. and Newall, D. in Art History: The Basics (2008), a general understanding of art is something which has been produced without a function (not a craft, such as chair making), activities which produce works with aesthetic value, made of any medium. (pg. 4-5). Essentially, art is whatever an artist makes, that has been accepted as art by the art community.
What is Kitsch? Oxford English Dictionary defines Kitsch as “art, objects or design considered to be in poor taste because of excessive garishness or sentimentality, but sometimes appreciated in an ironic or knowing way”. We should expect Kitsch Art would be over-exaggerated in terms of colour or design, sentimental emotions or garish imagery. Art, as an institution, can seem exclusive and haughty, ‘not for regular people’ and almost religious in nature, especially when one considers museums and galleries with their hushed tones and special lighting. Perhaps Kitsch art has developed such a following as a rebellion against this atmosphere, this religiosity. Kitsch is more approachable, more accessible, more “normal” than say Da Vinci’s The Last Supper.
So what is the effect of Art? According to Clive Bell (1949), a Work of Art will ‘provoke our aesthetic emotions’ (Bell, 1949: 8). Similarly, Collingwood (1975) stated that art is distinguished (from craft) by a particular emotion which is communicated with the viewer (Pooke. G & Newall G, 2008:14) .
Therefore, for this exercise, I would expect the two paintings to deviate from the traditional arts in terms of exaggerated colours and design, but using traditional materials or methods of painting in order to still create a visual image that stimulates a response within the viewer.
Vladimir
Tretchikoff, The Chinese Girl, 1950
The painting features a Chinese woman in traditional clothing. The painting is done using Oils on Canvas, which is quite typical for traditional portrait paintings. The subject looks out to the right of the painting, and not directly at the viewer, which makes her seem aloof or as though she does not want to be seen. While her features and clothing are distinctly Chinese, her makeup and hair seem more commercial or modern. The artist has used exaggerated colours to emphasis bright lipstick, bright coloured silk on her kimono. Her face is, however, a rather dark sky blue colour. The remainder of her clothing is uncoloured, as is the background, which makes the painting appear unfinished. It also makes the bright colours stand out even more to the viewer.
The colours that the artist uses are definitely not typical of portraiture. The skin tone is unnatural, the lip colour is overly exaggerated. While the subjects pose and the realistic form of the painting might imitate traditional art, the unnatural colouring makes it stand out as rather garish. Placed in a gallery of traditional portraits, for example, the piece would stand out exaggeratedly. Does it stimulate a response within the viewer, as is the typical effect of art? Yes, I believe so. The painting itself is wonderful in terms of form and composition. The woman is beautiful, her expression is very communicative, it makes me feel sadness or longing.
Andrew Hewkin, Do you Leave Footprints in the Sand?, 2002
The painting features a faceless woman, posed in an entrance way overlooking the sea. The woman’s facial features are hidden from the viewer by a large sun hat, her hands hidden by long gloves and her body mostly concealed by a loose dress. It appears to be a resort of some type, overlooking the sea, which is surmised by her dress and the exaggerated foliage around what appears to be a balcony. Palm trees often symbolise tropical places, vacations.
The painting is made using oils on canvas. The imitation of depth in the scene, painted from a single point perspective, is definitely a tradition in “art proper”. The silhouette of the woman through the dress is quite skilfully painted, as is the detail of the foliage and the sky. The colours are bright and unusual; even within the context of a “holiday” scene. I feel as though the long gloves, which I would associate with dinner parties or glamorous ball gowns, seem completely out of place in this seaside image. The colouring of the pillars, which I feel were an attempt to imitate marbling, are unusual and quite jarring. Also, while the railings have been painted in a realistic form, their colouring suggests that they were painted unusually to show the foliage through what should be solid form. Alternatively, they could be painted to imitate some sort of reflective material which is reflecting colours and images to the viewer. Does it invoke an emotional response from the viewer? Yes; I really dislike it. I feel uncomfortable looking at it, as though the colouring is just too off for my liking. I dislike the combination of the glamour and the relaxed, the contrasting tones and the faceless woman. I would still say that this image, as Kitsch Art, does imitate the effect of art, because art can invoke all types of emotions, not just joy or pleasure.
REFERENCES
Bell, Clive (1949) Art, New Edition, London: Chatto & Windus
Pooke, G. & Newall, D. (2008), Art History – the basics, Routledge, London & New York.