Do you think art is and will remain a distinct category or is it best seen as a species of visual culture? List reasons for and against a distinct category. How many ways could ‘best seen as’ be understood? Aesthetically, morally, socially?
Having just started on my journey through Art education, I think that Art is a distinct category from Visual Culture. I think that academically, the field of Visual Culture has been constructed to represent any study into “the Arts” which does not focus specifically on Fine/High Art or Art History (history here, meaning the historical canon of art as opposed to the study of the historical timeline). Visual Culture is such a broad term that it allows for much bulkier academic work involving not only contemporary art but the discussion about the future of art and the future of society. It seems to encorporate a lot more information about commercial media than the actual practice of art-making. Perhaps this is just my perspective at this early stage of the course, however I feel that Mirzoeff stated something quite similar when he wrote:
The gap between the wealth of visual experience in postmodern culture and the ability to analyze that observation marks both the opportunity and the need for visual culture as a field of study. While the different visual media have usually been studied independently, there is now a need to interpret the postmodern globalization of the visual as everyday life. Critics in disciplines ranging as widely as art history, film, media studies and sociology have begun to describe this emerging field as visual culture
(Mirzoeff, 1999)
I would consider “Art” then, to be a separate category which focuses on the Fine Arts or ‘art for arts sake’. I have found one definition of Fine Art which I believe helps to explain my position, which is ” The term “fine art” refers to an art form practised mainly for its aesthetic value and its beauty (“art for art’s sake”) rather than its functional value. ” (Visual-arts-cork.com, 2019). I would consider Art – Fine Art, and therefore to be separate from the study of Media in Culture, which I think Visual Culture is. Another problem with considering Art to be simply a part of Visual Culture comes down to the very basic components of Art; we simply don’t have a definition of ‘what art is’. Calling the field of study Visual Culture suggests that something cannot be part of this area unless it is purely visual; but what art is ever purely visual? We read artwork, we may look at it visually, but we are engaging with it and with the physical components of it each time. Work often comes with a written name or explanation or detail. W.J.T. Mitchell explored this concept in his essay “There are no visual media”. In it, he addresses the fact that all “visual” media is eventually discovered to involve other senses in the body, and that “all media are, from the standpoint of sensory modality, “mixed media”. He does address the counter-arguements of Greenberg and others who would discuss the “purity” of painting, but even that arguement itself highlights the difference between “pure painting” and “visual media”. Mitchell explains that the comprehension of art requires some context or at the very least some mental engagement by the observer. Therefore, it is not simply a visual process, it is a whole-self experience. (Visual-arts-cork.com, 2019) I would consider “Art” then, to be a separate category which focuses on the Fine Arts or ‘art for arts sake’. I have found one definition of Fine Art which I believe helps to explain my position, which is ” The term “fine art” refers to an art form practised mainly for its aesthetic value and its beauty (“art for art’s sake”) rather than its functional value. “. I would consider Art – Fine Art, and therefore to be separate from the study of Media in Culture, which I think Visual Culture is. Another problem with considering Art to be simply a part of Visual Culture comes down to the very basic components of Art; we simply don’t have a definition of ‘what art is’. Calling the field of study Visual Culture suggests that something cannot be part of this area unless it is purely visual; but what art is ever purely visual? We read artwork, we may look at it visually, but we are engaging with it and with the physical components of it each time. Work often comes with a written name or explanation or detail. W.J.T. Mitchell explored this concept in his essay “There are no visual media”. In it, he addresses the fact that all “visual” media is eventually discovered to involve other senses in the body, and that “all media are, from the standpoint of sensory modality, “mixed media”. He does address the counter-arguements of Greenberg and others who would discuss the “purity” of painting, but even that arguement itself highlights the difference between “pure painting” and “visual media”. Mitchell explains that the comprehension of art requires some context or at the very least some mental engagement by the observer. Therefore, it is not simply a visual process, it is a whole-self experience.
Seeing painting is seeing touching, seeing the hand gestures of the artist, which is why we are so rigorously prohibited from actually touching the canvas ourselves”
(Mirzoeff and Mitchell, 2013)
Perhaps I am off topic. But I do think that the general public associate the discipline of “Art” to be a separate entity to “Visual Culture”; perhaps the words will develop to merge the two fields together, perhaps it is simply my age showing through and younger generations have already reconstructed this meaning for themselves.
Lastly, how many ways could “best seen as” be understood? My first understanding of that term is “the most correct”, which would be in relation to the socially constructed, collective understanding of the categories in the question. It can also be understood to be the morally accepted position; the acceptable state of affairs. It could also be understood as a visual experience, along the lines of “would one expect to see art as part of a visual culture exhibition, or as a separate exhibition itself?”.
REFERENCES
Mirzoeff, N. and Mitchell, W. (2013). The visual culture reader. 3rd ed. London: Routledge, pp.7-9.
Mirzoeff, N. (1999). An Introduction to Visual Culture. [ebook] London: Routledge, pp.1-5. Available at: https://www.academia.edu/34798599/Nicholas_Mirzoeff_An_Introduction_to_Visual_Cult_Book_Za_org?auto=download [Accessed 19 Jul. 2019].
Visual-arts-cork.com. (2019). Fine Art: Definition, Meaning, History. [online] Available at: http://www.visual-arts-cork.com/definitions/fine-art.htm [Accessed 19 Jul. 2019].